Since the last decade, it has become increasingly apparent that the mass market apparel design and production method are not able to meet the diverse demand of the global market. Like us, we find our customers searching desperately for apparel that are stylish and conventional, yet be able to showcase their unique personality at the same time. This started us on a quest to solve this problem and to introduce superb designs to our customers, at the same time not neglecting the most important element - its material quality. In addition, rather than tweaking our existing apparel designs, we decided to start from the core and return to the beginning.
We paid an immense amount of attention on the finer details in the design process. The embroidery, color combination, material and stitching are all taken into consideration to produce the premium designs for our customers.
We have come to recognize our design hub as the integral part of ililily.